As a company situated at the intersection of healthcare and technology, we closely track the trends that impact both. This year, we decided to share our thoughts with you. Much of what follows is based on our unique position in the market providing services to some of the fastest growing and successful companies in healthcare. We see the world through their success, which reflects what patients and the industry are truly buying, using and valuing.
No trends report is complete this year without thoughts on what may change (and what won’t) for the ACA and you’ll hear our thoughts on that. Which naturally leads us to discuss the future of innovation in healthcare, and specifically blockchain. We are very excited about the potential for blockchain and we’ve weighed in on where we see it headed in the coming year. Spoiler alert: look for live healthcare applications running on the blockchain in 2017. We’ve also covered a handful of other trends that we believe will materially affect healthcare in the year ahead.
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The blockchain buzz continues to hum seven months into 2017. With countless conferences, Internet memes, and startups to boot, it’s safe to say we’re at the peak of the blockchain hype cycle. In the absence of many real world blockchain applications within healthcare last year, we predicted that would all change in 2017.
And...we hit the nail on the head. Lots of working demos have been unveiled this year. We’ve been busy on DokChain, our implementation of healthcare on blockchain, including our recent partnership with Intel. There has been considerable activity elsewhere too. Forbes reported Hyperledger Foundation’s recent projects, and Guardtime, a data-centric security company, and the Estonian eHealth Foundation have shown progress in their goal to secure health records. While we may not see healthcare on the blockchain at scale in production for a while, this year has shown amazing, promising progress and a massive surge in support for healthcare initiatives on the blockchain.
The buzz surrounding blockchain hit a fever pitch in 2016, but it wasn’t supported by much in the way of real world examples. That will change in 2017, as academic and theoretical discussions give way to production-ready applications. In our regular interactions with innovators from healthcare systems, healthcare device and wearable companies, to finance and professional services firms, we’re seeing that the groundwork for healthcare on the blockchain has already begun.
As context, blockchain is a highly secure network coupled with a distributed database, also known as a distributed ledger. This ledger is used to record the network's transactions with reliable time stamps and standardized rules for all participants on the network to verify and access information.
Why will the shift from talk to action take place this year?
The shift to value-based care isn't just a shift in economics; it is also a shift in the kinds of technologies required to deliver those economics. Costs are increasingly the responsibility of the consumer, as well as the providers with whom they share financial risk. This shift in financial responsibility requires new patient access models with real-time, up-front accumulator (deductible) adjudication and payment calculations that the current infrastructure isn't designed to support.
In addition, the move to value-based care includes a move to reimbursement based on "episodes of care" which necessitate changes to billing, data collection, and reimbursement rules, along with the technologies that support those models. Further, a typical episode of care, for example, a Type 2 diabetic's exam, will likely have many services that occur outside the hospital setting requiring technologies that can record all relevant transactions, from device data to nutritionists, and attach them to the correct episode and patient, regardless of whether or not the transaction is recorded in a centralized EHR.
In addition, to efficiently deliver patient care, this diverse network must now exchange data in real time, around the clock. Add to that the explosion in device and user-generated data that can be analyzed for relevant information and we have completely surpassed what legacy manual processes and 1990s era health IT architecture was designed to handle.
Many of the technologies that make up blockchain have existed for some time and part of blockchain's value is in organizing those technologies into a single system to address the fundamental business problems and processes in healthcare and other industries. Blockchain offers a distributed, secure system that enables a diverse network of healthcare providers, including payers, providers, device makers, and acute care facilities to work together, seamlessly, with the patient at the center of the healthcare experience for the first time.
Realizing the immense value from a real-time, distributed network like blockchain requires a new class of artificially intelligent (AI) agents, called “smart contracts.” These agents can orchestrate automated business, analytical, and contractual processes on the blockchain at a scale only recently made possible through advances in processing power and efficiency.
Participants in a blockchain network can encode and host their most common business processes and contracts as smart contracts. Whether for a business associate agreement (BAA) or a patient on-boarding process, the blockchain acts as a safe, auditable, always-on coordination mechanism for executing smart contracts.
To date, interoperability has been addressed as an afterthought between legacy EMRs, since they were never designed to be truly interoperable. This approach won't scale in an always-on world. And it certainly won't connect to the machine learning and artificial intelligence technologies PokitDok and others are applying to deliver value-based care. Blockchain offers interoperability, support for current and emerging data standards, and strong encryption, all baked into a transactional architecture. It is accessible to ALL healthcare stakeholders; from physicians and their EMRs, to sensors and devices, putting the patient at the center of care.
As an example, PokitDok now runs real-time eligibility checks through our APIs on DokChain, for a fully transparent, private, and encrypted transaction that compliant healthcare businesses require today. While this is an undeniable first for the business of health, in order to have a fully operational blockchain solution, many more parties need to be involved. This is only the beginning.
Powerful influencers, like cardiologist and author, Eric Topol; blockchain expert and author, Alex Tapscott; President and CEO of Humana, Bruce Broussard; President and CEO of IBM, Ginni Rometty; and PokitDok CTO, Ted Tanner, predict that blockchain will become the latest healthcare technology innovation; the new CPU, running everywhere, all the time. For example, when a patient has a simple procedure, like an MRI, the blockchain can review, verify, and authorize information and process the claim in real-time for immediate reimbursement to the provider or payment by the patient, if they haven't met their deductible.
“Back-and-forth haggling with the health plan about what was paid, why it was paid or whether it should have been paid [will be a thing of the past]. With transparency and automation, greater efficiencies will lead to lower administration costs, faster claims and less money wasted," noted Humana’s Broussard. Topol notes that “the trust machine —blockchain —[will finally] enable each individual to own their medical information,” which he considers to be a ‘civil right.’
Other parties actively exploring blockchain implementations include Dartmouth-Hitchcock, Microsoft, and Cigna, all of which are current members of the Blockchain Alliance PokitDok is spearheading on DokChain, it's implementation of blockchain for healthcare.
Things move slowly in healthcare for a reason. It's important to get technology, and the data and processes it affects, right and it's unreasonable to consider an overnight technological transition. Blockchain, however, supports a phased business model evolution — one that works fluidly with legacy and new systems alike.
By taking advantage of Blockchain’s advanced security and encryption, healthcare can lay the technological groundwork to support a future, fully consumer-centered experience without having to immediately overhaul costly IT investments and operations. This flexibility is invaluable.
To realize the full potential of healthcare on the blockchain in 2017, major players need to get involved and actively lay their future IT framework while enacting live pilot programs. IBM’s healthcare blockchain endeavor, “Bluemix Garage,” and Philips’ Blockchain Lab are excellent examples of just that. Further, PokitDok’s laser focus on automating business processes through smart contracts with our partners in the DokChain Alliance will lead us toward realizing a blockchain powered system, one that allows healthcare consumers to experience their healthcare the way they want.
We predicted that 2017 would be the year that consumer demand for healthcare e-commerce would finally push the industry toward making it a reality. With digital health services providers and users like telehealth on the rise, it may still be too early to tell if this year is the year we will see significant change; but progress is undoubtedly taking place.
With direct access to consumers, market disruptors like CVS and Walmart are becoming key players in healthcare delivery according to The Future of Consumer Engagement & Commerce. The healthcare industry is working hard to make possible the seamless healthcare experiences consumers are demanding. The question remains, aside from one off services, when will true adoption take place? It is clear that it’s no longer a matter of if, but when, healthcare will catch up with the times. With more than half of this year gone, full e-commerce adoption will most likely slide into next year.
Healthcare is complicated and heavily regulated, that much we know. We also know it's possible for technology to flip the healthcare business model to which we've grown accustomed in favor of a transparent, patient driven, e-commerce experience.
In 2017, after years of testing and prediction, e-commerce for healthcare will finally take root and make its way to the mainstream.
Frustration is nothing new for the business of health, but we’ve reached the tipping point. Millennial changemakers demand a fundamental and radical shift for healthcare to match their consumer-driven expectations, and there’s no going back.
In a world governed by data, the following statistics, as reported by TripleTree, represent millennial sentiment about their healthcare experiences and health data:
Millennials want to engage in their healthcare as well-educated consumers — and not merely as passive patients. As millennials reach milestones in their lives (e.g. financial independence, marriage, children, aging parents), they will interact with the U.S. healthcare system in more meaningful ways. The quicker healthcare companies respond to these preferences and the power this group holds to shape future delivery and business models, the more successful they will be. The impact of this change will be profound - driving the innovation agenda for years to come.
Walled gardens, long the standard in healthcare IT, are beginning to crumble in the face of demand for transparent and seamless consumer experiences. Application programming interfaces (APIs) are fast becoming the new standard in healthcare technology to connect legacy infrastructure and disparate data. Payers and providers are finally communicating electronically, exchanging data via APIs, and using that information to power transparency and consumer health. Leaders in this mission like CommonWell, PokitDok, the IHC, and more are banding together to move from talking about the possibilities of consumer-driven health to delivering realities.
Lisa Maki, Co-founder of PokitDok, envisions a day, in the not so distant future, where people will shop for their healthcare services much like they shop on Amazon. “In fact, that was our vision when we founded PokitDok five years ago,” she said.
“Imagine the cost saving potential, the impact on the financial health of the nation, the day to day lives of healthcare professionals, and of course the relationship consumers have with their health, if we had access to simple things like eligibility,
pricing, online scheduling, personal health records, etc. The potential is limitless.”
Health systems and payers alike are making price transparency and convenient, online patient access a top priority. Aside from telehealth companies like Doctor on Demand and Teladoc owned HealthiestYou, where an e-commerce exchange is native to their business model, big players like TransUnion, Dignity Health, and UCSF are speaking publicly about their initiatives to power digital patient access experiences.
PokitDok Co-founder, Lisa Maki, directly discussed this topic on the 2016 Health 2.0 stage with Michael Seagraves, Sr. Director, Digital Transformation, Dignity Health; Pamela Hudson, COO of Digital Health, UCSF; and Jonathan Wiik, Principal, Revenue Cycle Management, TransUnion. Their message to the standing room only crowd was unanimous: e-commerce is happening in healthcare.
Ascension (the largest not-for-profit hospital system in the US), Cigna, and others, including St. Clair Hospital who is using PokitDok's out of pocket price calculator, have transparent patient access sites underway and live. Ascension's VP of New Virtual Markets and Incubation demoed their PokitDok-powered patient access site on stage at the recent AWS re:Invent conference telling attendees that real-time e-commerce is now available for healthcare. Now is the time to lay the framework, test, and plan larger rollouts to prepare large and small systems to support patient driven experiences - where the system focuses less on high cost administration and more on delivering the best care possible.
In our initial report, we forecast that adoption of telehealth services in 2017 would expand beyond a passionate base of early adopters and begin serving an early majority of users. Key indicators are pointing in the right direction.
For one, the Texas House of Representatives recently passed a bill that will allow telehealth companies to finally do business in the state. Texas had been a hold out and, assuming the bill is signed into law, will now provide telehealth companies with access to its nearly 28 million citizens. With that hurdle cleared, telehealth will have some positive momentum on its side.
The legislature from another populous state, New Jersey also recently passed a telehealth bill that is awaiting the signature of its governor, Chris Christie. If passed, the new law will enable physicians to use telehealth to establish a doctor-patient relationship, and to assure the same standards of care as an in-person visit.
In another sign that telehealth is taking hold, Blue Cross Blue Shield of Georgia announced that it will stop reimbursing emergency room visits that it regards as unnecessary and will instead advise members to use its telehealth service, or visit a nearby urgent care or retail health clinic. The move will put telehealth to the test to see if it can realize its promise to significantly reduce ER visits, reduce spending, and improve patient health outcomes.
The adoption of telehealth services has continued at a rapid pace over the past few years, but 2017 should be the year that telehealth “crosses the chasm,” moving from a passionate base of early adopters and expanding to an early majority of users.
As wait times at emergency rooms increase — the CDC’s National Center for Health Statistics reports that most ER wait times last nearly an hour — and the cost of an expensive ER visit more often falls on a consumer who hasn't met their deductible, the appeal for the convenience and affordability of telehealth will grow stronger. With more states requiring private insurers to cover telehealth consultations, look to employers and payers to strengthen outreach programs that promote telehealth use. Other factors driving increased telehealth use will include:
Financial risk for healthcare continues to shift from payers and employers to providers and patients, driven by untenable cost increases, an aging population beset with chronic conditions, and legislative changes. This has driven the move from fee-for-service business to value-based business models.
To make those value-based models pay out, providers in particular will need to increasingly leverage technologies like telehealth that decrease the number of unnecessary ER visits and the cost of chronic care management. With telehealth, providers can directly diagnose, monitor, and treat patients remotely through real-time communications delivered over digital devices; reducing per capita costs and improving patient satisfaction in the process.
In addition to reducing initial in-person hospital visits, telehealth can also vastly improve communications after a patient is discharged. For instance, telehealth services can save them a return trip to the ER by securely connecting them to their provider through a video call. Telehealth also holds promise in encouraging preventative care that can avert the onset of ill health.
Some innovative healthcare organizations are already reaping the benefits of telehealth. Kaiser CEO, Bernard Tyson recently reported that virtual interactions between its patients and physicians eclipsed in-person visits for the first time, with over 110 million consultations conducted using technology like smart phones, tablets, kiosks, and video conferencing.
This on-demand, always-on healthcare saves patients the hassle of unnecessary or inconvenient trips to a hospital and enables Kaiser to reduce costly trips to the ER and provide better care. As a bellwether healthcare organization, Kaiser will no doubt influence other hospitals and health systems to seriously consider launching or expanding telehealth initiatives in the coming year.
Earlier incarnations of telehealth systems stumbled out of the gates because they were often based on expensive, rigid, proprietary hardware that didn’t integrate well with electronic health records (EHRs). That’s changing rapidly, as the telehealth industry enacts more standards and offers its customers less costly, off-the-shelf hardware options.
Telehealth vendors are also making great strides in integrating across a range of different electronic health record providers. This is increasingly important since EHRs operate as the hub for a whole slew of clinical and transactional functions related to patient care and reimbursement. Integrating with existing physician workflows and enabling data to flow freely between different EHRs will speed the path to further adoption in 2017.
There is also change afoot on the software side, as vendors increasingly embrace open architectures that enable creation of more customized solutions that can be adapted to new business models. This, in addition to improved interoperability, will go a long way to removing barriers that have impeded telehealth’s momentum in the past.
Technology is putting consumers in charge of virtually every aspect of their lives. Healthcare will be no different, and telehealth will be in the vanguard of putting patients in control.
But while convenience has been a hallmark of telemedicine — as any parent with a sick child in the middle of the night can attest — it hasn’t offered consumers much in the way of control. To date, initiating a telemedicine consultation has connected a consumer to a random caregiver, which doesn’t instill a lot of trust and confidence in patients.
That began to change this past May, however, when American Well announced the launch of an online marketplace that allows telehealth customers to select from a menu of doctors rather than be subject to the luck of the draw.
Other telehealth providers are sure to follow suit in 2017, especially as healthcare systems strive to burnish their brand, keep more patients in-network, and improve patient satisfaction and HCAHPS scores.
To fully realize their promise in 2017, telehealth vendors will still need to improve their integration with EHRs and clinical workflows, improve what can still be an onerous reimbursement process, and demonstrate an ROI for providers. PokitDok can help with all three, which is why major telehealth platform providers like American Well, Doctor on Demand, MDLive, Teladoc and Zipnosis all rely on us.
Our prediction that the Affordable Care Act will see modifications rather than total repeal is on shakier ground that we would have thought possible six months ago. After stumbling with initial repeal efforts, the House of Representatives voted in early May to approve a revised healthcare bill that would repeal and replace major parts of the ACA. The House bill proposes significant changes, such as eliminating tax penalties for people who forgo health insurance, and rolling back Medicaid expansion.
The bill is now being reviewed by the Senate. Early indications, however, are that it does not have enough GOP support to pass as currently written. Four conservative senators have announced that they will oppose the bill unless alterations are made. The alternative plan, dubbed Trumpcare, is also widely disliked by the American public. A poll published by Quinnipiac University revealed that 56% of voters do not approve of the revised healthcare plan, while only 17% support it. Stay tuned. This issue is very much in play.
In the wake of the 2016 U.S. presidential election, Americans anxiously await President-elect Trump’s cabinet appointments and what they portend for the future of healthcare. While it is impossible to know with clarity the magnitude of the changes to come, it is evident that change is on its way. And while that change will rock the healthcare boat, we don't believe that it will tip the boat over.
While immediate repeal of the Affordable Care Act (ACA) was Donald Trump's campaign promise, that is not likely to happen.
For one, a total repeal of the ACA would undoubtedly face a Senate filibuster, where Democrats currently have enough votes to stop it. In addition, there are aspects of the ACA that have appeal across both political parties. The provision that prevents insurance companies from denying coverage because of preexisting conditions has bipartisan support, as does the provision that allows parents to insure their children until age 26.
Moreover, there are practical reasons that repeal will not happen overnight. It took many years for providers, payers, and others throughout the healthcare ecosystem to implement ACA and Meaningful Use requirements; enacting any material changes and unwinding what has already been implemented will require significant time as well.
While some features of the ACA will remain unscathed in the near term, others are more likely to be axed, especially now that Representative Tom Price — an outspoken critic of the ACA — has been selected to lead the Department of Health and Human Services. Politically ‘safe’ items, like the Cadillac tax or a reduction in subsidies, will be likely first targets for elimination. Other, more complex issues, like universal coverage, will need to be debated, revised, and evolved, especially regarding the 20 million lives affected.
Funding for expansion of Medicaid may also be ripe for repeal. This will likely reduce the number of covered individuals and result in still higher levels of bad debt that providers must write off. Expect to see more hospitals and clinics that seek to capture the cost of care upfront at the time of service, possibly in return for a discounted rate to the patient for paying in full.
Healthcare has been undergoing a fundamental shift from the traditional fee-for-service model to more of a value-based model, brought about by unsustainable costs that have not resulted in better health outcomes. This shift is likely to continue in one form or another under the Trump administration.
After all, the underlying challenges that have fueled the move to value-based care still remain. The U.S. population continues to age, and struggles with an obesity epidemic and an increase in the number of people with co-occurring chronic conditions. These factors have resulted in increased costs for payers and employers who have, in turn, shifted the risk to providers and patients in the form of high deductible plans. All of which is pushing everybody to accept more openness, accountability, and transparency. None of these macro trends is likely to change in the near term.
Even providers seem to prefer risk-based or performance-based payment models rather than deal with continuing reductions in fee-for-service reimbursements. At least with these new payment models there is a sense among providers that they can control their own destiny.
Beyond the economic and medical motivations, there are also political reasons to believe that the move to value-based pricing will continue. To date, there has been bipartisan support for initiatives that strive to reduce the cost of care and link costs to improved health outcomes — MACRA was passed in Congress with 91% support — and there is no reason to believe that this will change substantially.
High deductible health plans (HDHPs) have continued to gain favor with employers as a way to mitigate the spiraling cost of healthcare premiums. Consumers have also begun to select them in growing numbers, albeit often as a cash flow tactic rather than an enthusiastic endorsement. These plans should become even more popular under the next administration, especially those that are tied to health savings accounts (HSAs).
While proposed alternatives to the ACA, put forward by the GOP, have met with mixed reactions among congressional Republicans over the years, HSAs have received almost universal endorsement within the party. HSAs are particularly appealing to Republican legislators because they enable patients to understand the true cost of care — at least in theory — and give consumers a say in how much they spend and where they decide to seek treatment.
The Trump healthcare platform has even floated the notion of allowing those who contribute to an HSA to pass on the accumulated value to their successors. Currently, HSA funds can only be passed on to a spouse without incurring tax implications. In language pulled directly from the Trump website, it states “Contributions into HSAs should be tax-free and should be allowed to accumulate. These accounts would become part of the estate of the individual and could be passed on to heirs without fear of any death penalty.” Stay tuned.
While the Trump administration will usher in some changes, we believe that many of the fundamental healthcare challenges will remain: the need to drive down costs and improve health outcomes, the quest for more transparency, and the desire for more interoperability in support of more efficient care delivery models. These will require the continued development of new business models.
Don't worry, we didn't forget about this one. At this point in the year, it's too soon to tell. Have an opinion? Tweet at us!
The drumbeat to drive down healthcare costs will only grow louder in 2017, as payers and providers continue to search for ways to drive out inefficiency, eliminate errors, and introduce more automated solutions. We believe that this focus will finally lead them to more fully embrace auto-adjudication in a meaningful way, especially for non-acute procedures, which tend to be consistent, repeatable, and the same amount from patient to patient.
Auto-adjudication uses software to encode business rules and processes that can be applied to review claims and render decisions on whether to reimburse or deny claims, without the need for manual review. The ultimate goal being a clean claim that gets processed automatically after the first submission without the need to contact the provider to request more information.
When done well, auto-adjudication reduces claims processing costs, decreases clearing times, and allows integration of real-time fraud detection and recovering services. While the benefits seem compelling, payers have been slow to adopt as they have traditionally been financially incentivized to hold on to insurance premium dollars as long as possible.
New healthcare economics and improvements in technology are changing that view, however, as the cost of processing claims, particularly non-acute and simpler claims, exceeds the benefit of a slower, manual process. New technologies that automate complex business rules and fraud detection at scale mean more payers will find margin improvement by delivering shorter and more consistent clearing times.
And it’s not just payers that will push auto-adjudication forward in 2017. With the move to high deductible plans, providers are shouldering more of the financial risk and are seeking ways to get paid faster and more consistently. Providers are motivated to work with their EHRs, RCM, and insurance companies to process claims more quickly, with auto-adjudication being the holy grail for revenue cycle stability.
Practice management software vendors are interested in partnering to deliver adjudication and business rules as a market differentiator. Most practice management systems and electronic health records (EHRs) are currently designed to process claims after medical procedures are complete.
New technologies are on the horizon that will make it even easier to encode and apply business rules for a growing a host of business and supply chain processes. With the emergence of healthcare on the blockchain, practice management and EHR companies will be able to offload business rules for business processes like adjudication to software programs, known as “smart contracts”. This will automate complex business processes, operate more efficiently, and greatly reduce cost to payers, providers, and ultimately consumers.