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Our Mission

Our Mission is to provide a transparent health marketplace where consumers can shop for health services from verified providers, with clear service descriptions and posted prices.


Our Team

Lisa Maki
CEO, Co-founder

Lisa Maki started PokitDok after overcoming a spinal injury discovered while studying Karate. With her mobility compromised, she spent six frustrating months researching and identifying remedial options, through medical experts, her personal networks, trainers, social media and searching the Web. That quest ultimately led Lisa to enroll in a study conducted by Dr. Marc Dubick at Roper St. Francis Hospital in Charleston, South Carolina, for experimental treatment; she is now pain free. With her rich background in technology, Lisa and her co—founder & CTO, Ted Tanner, Jr., created PokitDok to allow customers to “cut to the chase” while searching for information on physicians, their treatments and services and the cash prices they charge. Before starting PokitDok, Lisa co—founded BeliefNetworks with Ted, which applied semantic intelligence and predictive analytics for customers from the Department of Defense to DailyCandy. It was acquired by the health and employee benefits company, Benefitfocus (NASDAQ: BNFT, IPO 2013). Earlier in her career, while at Microsoft, she was the Director of Program Management for all consumer products, during Bill Gates's tenure. She earned her BA from Stanford University.

Ted Tanner
CTO, Co-founder

Ted is an engineering executive with extensive experience ranging from startups to public corporations. Focused mainly on growth scale computing he has held architect positions at both Apple and Microsoft and has held instrumental roles in several start-ups, including digidesign (IPO and acquired by Avid), Crystal River Engineering (acquired by Creative Labs), VP of R&D at MongoMusic (acquired by Microsoft) and Co-founder and CTO of BeliefNetworks (acquired by Benefitfocus). He was also the CTO of Spatializer Audio Labs (NASDAQ: SPAZ), a company specializing in digital signal processing solutions. He is on the IAB for the University of South Carolina Computer Science Department as well as the Center for Intelligent Systems and Machine Learning at the University of Tennessee. Mr. Tanner has published numerous articles in leading technical magazines and holds several patents in the areas of semantics, machine learning, signal processing and signal protection.

Jeanne Tayler
CFO

Jeanne Tayler, CFO of PokitDok, brings 15 years of financial leadership experience working with startup and high-growth companies. She works to develop the financial aspects of their business model and pricing strategies with the end goal of positioning the company for an optimal exit. Her strengths in creating financial and organizational structures that support entrepreneurial management teams are well suited to PokitDok's spirit and growth.

Before joining PokitDok, Jeanne founded Torrey Pines Management Services, a firm specializing in delivering complete financial management solutions to emerging companies to help them create consistent and sustainable growth.

Jeanne loves the challenge and creativity of working with start-ups and businesses in transition. She has a special curiosity about why some geographic regions support start-up success and growth more than others. At PokitDok, she is enjoying the opportunity to help create change and improvements in the healthcare experience. She earned her BA from Indiana University and her MA from Stanford University.

Ryan Tarzy
SVP Business Development

Ryan Tarzy is the Senior Vice President of Business Development at PokitDok, a marketplace that brings price transparency to healthcare, where consumers shop for treatment and physicians openly quote prices. Ryan is responsible for building partnerships with providers, self-insured employers and payers who license PokitDok.

Prior to PokitDok, Ryan was the Vice President of Business Development at Healthline Networks, whose technology and content power the web portals of customers such as Aetna, AARP, UnitedHealthcare, Yahoo, and Elsevier. In 2003, Ryan created MediKeeper, one of the first personal health record companies. As co-founder and President, he led the dramatic growth of the company in sales and strategic partnerships. Ryan began his career as a management consultant at Bain & Company.

He graduated cum laude from Northwestern University with a BA in Economics and Applied Mathematics. He is a frequent speaker on digital health, health plan innovation, and consumer health IT and was recently selected as an advisor to the US Department of Health & Human Services' Agency for Healthcare Research and Quality.

Adam Grant
SVP Customer Success

Adam is an award-winning Customer Success executive with 16 years industry experience in healthcare, technology, and health IT. He comes to PokitDok from Practice Fusion, the country's largest physician-patient platform, where he was responsible for growth, retention, and engagement of the company's customer base of 100,000 doctors and medical professionals. As an early employee and member of their executive team, he built and led a sales, account management, and customer service team that drove selection, implementation, adoption, and usage of Practice Fusion's free, web-based Electronic Health Record system.

Prior to Practice Fusion, Adam worked with Deloitte Consulting LLP and Alliance Consulting Group to lead adoption efforts for Customer Relationship Management and Electronic Health Record systems. His clients included Gilead Sciences, Hewlett-Packard, Kaiser Permanente, Novartis, PacifiCare, and Providence Health & Services. He also led a corporate entrepreneurship workshop in Stanford School of Engineering's Executive Education program. Adam holds a master's degree in organizational behavior from Stanford University and a bachelor's degree in economics from Dartmouth College.

Our Advisers

Peter N. Biddle, GM
Compute Continuum Platform, Intel

Jeffrey Swisher, M.D.
CEO and Anesthesiologist, Nor. Cal. Anesthesia Phys.

Maria Maher
Former Vice President, Chief of Staff, AMA

Aimee Jungman
Former VP of Health/Wellness Innovation, frog

Eric Duehring
GM Global Brand Management and Marketing Innovation at VF Corporation

Erika Bliss, M.D.
CEO, Qliance, Family Practice Physician

Chris Weare, Ph.D.
Architect (Search, Relevance) at Microsoft

Anneke Seley
CEO and Founder Reality Works, OracleDirect founder

Milton Costa, MD
GP, Roper St. Francis Healthcare

Ted Purcell
SVP Worldwide Sales at Clarizen, former RVP Sales, Western Region SAP

Gary A. Richwald, M.D., M.P.H.
Internist and Epidemiologist, Former Director, LA County STD Program and CDC advisor, UCLA and USC lecturer

Shirley Bergin
Partner and COO/CMO, TEDMed, LLC; VP Marketing, Priceline

Our Story

In response to founder Lisa Maki’s difficulties finding a non-surgical treatment for a serious spine injury, Maki and co-founder,
Ted Tanner, Jr., created PokitDok to allow consumers to see all their options and shop directly from health providers in an open and transparent health marketplace.

Before starting PokitDok, the duo co-founded BeliefNetworks, which applied semantic intelligence and predictive analytics for customers from the Department of Defense to DailyCandy. BeliefNetworks was acquired by health and employee benefits company Benefitfocus.

Ted and Lisa began their collaboration at Microsoft where she was the Director of Program Management for all consumer products during Bill Gate’s tenure, and Ted served as an architect there for nearly a decade, representing Microsoft on the Presidential National Security Telecommunications Advisory Committee Research and Development Taskforce (NSTAC-RDTF) and the Next Generation Networks Taskforce.